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Name: Camtasia 8
Website: www.techsmith.com
Price: 30 day free trial then $299.00
Owner: Techsmith
Support: Superb
Overall Rating: 9 out of 10
Video Marketing
I’ve been a video marketer for many years. And not just because I just love making videos but the results I get from video marketing are incredible.
Here are just some of the statistics of the power of video marketing:
- YouTube is the world’s second largest search engine.
- 75% of the people that watch a video will visit the owners website.
- 80% of internet user will remember a video they saw online.
- 80% of your website visitors will watch your video. Only 20% will read your content completely.
- It’s projected 74% of all internet traffic will be video by the year 2017.
- The average user is exposed to 32.2 videos per month. This increases the chance of your marketing message being seen.
- 33% of tablet owners watch at least 1 hour of video per day.
There are many more compelling reasons to add video marketing as part of your overall marketing strategy. But like any marketing strategy you must have the proper execution and this requires the proper tools.
In this short review I’m going to share with you the primary tool I use for all my video marketing and show you why it’s the best tool for the job.
Camtasia 8
For the longest time camtasia has been the markets powerhouse leader for screen recording software. Allowing the novice and professional to create and produce fantastic screencasts for mobile phones, the web, tablets and DVD’s.
However with the release of camtasia 8 Techsmith now has a full fledged full featured video editing program. This is not just an updated program, this is a complete reboot of the program and was created from the ground up.
In fact techsmith now markets camtasia as ‘Screen Recording and Video Editing Software.
Key Feature
Camtasia’s key feature is it’s screen recording capabilities. And you get some great options when doing a screen recording. And with an updated TSC2 codec you’ll find smoother captures at 30 frames per minute.
- You can capture the full screen or set a custom size for your screen recording.
- You can capture the system audio. Meaning you can capture the audio, music and narration right from the website you’re doing your screen recording.
- You can resize your video on the fly. So while you’re recording you can resize your video.
Additional Features
As I mentioned earlier camtasia is a very powerful video editor allowing you to create stunning videos.
Here’s what’s at your fingertips:
Quizzing – This allows you to get instant feedback from visitors watching your video.
HotSpots – You can add clickable links right in your videos.
HD Production Setting – You can create full High Definition videos.
PowerPoint Add In – You can record and produce powerpoint presentations within microsoft powerpoint. Adding not only voice narration but you can add video for picture in picture.
Production Wizard – You can set specific production setting for any video. Not only can you upload your video to your computer as an MP4 file including the HTML5 player. You can also upload your video directly to Screencast.com, Google Drive or YouTube.
Import Media – Camtasia supports many different types of media – MP4, MPG, MPEG, WMV, MOV, SWF, BMP, GIF, JPG, PNG, WAV, MP3, WMA.
Multitrack Editing– You can have as many tracks as you want.
Media Library – Once downloaded from camtasia you have access to an extensive media library, including templates, music and outros. You can also add your own assets and create your own media library.
SmartFocus – This feature automatically generates Zoom-n-Pan keyframes.
Transitions – Easily create smooth transitions from one scene to another in your videos.
Visual Properties – Here you can add animation to any of your images or text.
Remove Color – Just like Chroma Key (green screen) you can remove color from your video allowing you to create any background and place yourself in that scene. What to appear to be in Hawaii – easily done.
TechSmith Fuse – Connect your mobile device to your computer and easily send images or video from your mobile device to camtasia.
Callouts – Here your provided with a variety of different elements you can place in your video. Not only text but text with shapes, sketch motion and special elements like blurring and highlighting just to name a few.
Voice Narration – You can create voice narrations as a stand alone track or build a video around your narration.
Audio – You have complete control over your audio including fade in’s and out’s.
Does Camtasia Offer Training?
Camtasia provides an online video training center which goes through everything from start to finish including a sample script and recording so you can follow along.
Camtasia Studio 8 Chroma Key
Also when you launch camtasia for the first time there is a built in video tutorial to help you get acquainted with the software.
Does Camtasia Offer Support?
You have several support options available to you with camtasia.
- Knowledge Base – Search their knowledge base for help.
- Chat – Live chat.
- Support Tickets – If it’s not urgent you can submit a support request.
- Camtasia Community – Get help from the TechSmith user community.
What’s The Price?
TechSmith provides a free 30 day trail of its software. After the 30 day trial is over the purchase price for camtasia is $299.00 (US). This also includes free updates of the software.
However when and if they come out with camtasia 9 – as a existing owner of camtasia you would only pay the upgrade fee. For example if you own camtasia 7 and wish to upgrade to camtasia 8 the cost is only $149.00
So What’s The Downside Of Camtasia?
- Some people find the price to be a little steep at $299.00.
- Hotspots do not work on sites such as YouTube, Facebook, and other social networks because it does not support the player.
My Final Thoughts About Camtasia
What I like most about camtasia is how easy it is to understand, learn and grow with the software.
You’re only limited by your imagination with camtasia. By adding your own assets to the already large amount of free assets you get with camtasia you can easily create stunning videos.
Weather you’re just starting in video and you’re looking to develop your skills or you have years of experience. Camtasia is one of the best software options for anyone at any level of video production and screen recording.
Camtasia Keys Free
Camtasia is certainly worth the investment and has everything you need to create attention grabbing videos.
Here’s a sample of a video I did using camtasia and some of my assets to create this nice teaser video:
Camtasia At A Glance…
Name: Camtasia 8
Website: www.techsmith.com
Price: 30 day free trial then $299.00
Owner: Techsmith
Support: Superb
Overall Rating: 9 out of 10
Verdict: Industry Leading Screen Recorder and Powerful Video Editor.
Do you have a personal experience that you would like to add about Camtasia 8? If you do, I would love to hear about it. Your feedback is always welcome and it can help others!
If you found this review helpful and enjoyed it please share it.
I believe in You!
Leo
Leo is the founder of Netwise Profits, and has been a full time affiliate marketer since 2005. And as of 2012 he’s been personally helping people turn their hobbies and passions into online incomes through affiliate marketing. And he can help you to.